Effective Date: 1 March 2025

Introduction

Melrose Labs Ltd (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you use our RichChat service (“RichChat” or “the Service”). By using RichChat, you agree to the practices described in this policy.

1. Data Collection

Account Registration: To use RichChat, you must create an account using your phone number, email address or other identifier. This information is essential for account creation and service provision.
Minimal Data Collection: We are committed to minimising data collection. RichChat is designed to collect only the information necessary to provide and improve the Service.

2. Data Usage

Service Provision: The information we collect is used solely to operate and provide features of RichChat, such as facilitating real-time messaging and ensuring service reliability.
No Advertising: We do not use your personal information for advertising purposes. RichChat does not sell, rent, or monetise your personal data or content in any way.

3. Data Storage and Security

End-to-End Encryption: All messages and calls on RichChat are end-to-end encrypted. This means that only you and the intended recipient can read or listen to them; neither Melrose Labs nor any third parties can access this content.
Metadata: We strive to minimise the data stored on our servers. RichChat servers may retain minimal metadata necessary for message delivery and service functionality, such as timestamps and delivery status.

4. Third-Party Sharing

No Unauthorised Sharing: We do not share your personal information with third parties, except as required by law or to comply with legal processes.
Service Providers: In certain circumstances, we may engage trusted third-party service providers to assist in operating RichChat. These providers are bound by confidentiality obligations and are prohibited from using your information for any other purpose.

5. User Rights

Access and Control: You have the right to access, correct, or delete your personal information stored by RichChat. You can manage your information directly through the app’s settings or contact our support team for assistance.
Data Portability: Upon request, we will provide you with a copy of your data in a structured, commonly used, and machine-readable format.

6. Data Retention

Storage Duration: We retain your personal information only as long as necessary to provide the Service and fulfill the purposes outlined in this policy. If you choose to delete your account, your information will be removed from our servers, subject to any legal obligations.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting the new policy on our website and, where appropriate, through RichChat itself.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Melrose Labs Ltd
The Stamp Office, Level 5 10–14 Waterloo Place Edinburgh, EH1 3EG Scotland, UK

Email: support@richchat.com